medium reality

About Medium Reality

Do you have sturdy shoes and a hard hat? Good, let's proceed. Watch your step.

We are making things, and making things happen.
At Medium Reality we make shirts. We make clothes for every body. We are sustainable as hell.

Under these deceptively simple statements is a house of power...a powerhouse. We are a re-manufacturer based in Oakland, California. We are a concept studio, a fashion design house, a custom costumery, a wholesale manufactory... a reclamation station in epic proportions. MR is working hard to make it easy for people to be eco but stay urban. These garments have been shown in NYC, Houston, Chicago, and throughout San Francisco and Oakland, with clients around the world. But wait, there's more.

We set aside our everyday assumptions about people, society, materials, and the way that things work, then rebuild ways of representing and interacting with them from the ground up. The work spans and interweaves a web of disciplines, like elaborate staged presentations of mythical ideas layered into narration over live music and strutting fashion models. Or a series of mixed media acrylic collage paintings layered together from maps and nightclub flyers then laser etched with digital photographs of the city streets. Or a group of interface projects designed to imbed controls into garments, making us into cyborgs. Exploring sustainability means ad campaigns built around actual art, it means blending the line between model and customer. Between patron and pusher. Between gifts and purchases. Between trash and treasure.

photo of Rachel Hospodar, by Lane Allen/Stimuli LabRachel Lyra Hospodar, artist & founder
At the helm is artist Rachel Lyra Hospodar. Medium Reality began as a felting studio and has since become a brand of recycled menswear which has been featured in Altered Couture magazine. (See our other press clippings.) Rachel also produced Pandora's Trunk, a series of events part underground warehouse trunk sale and part grand theater performance. In publishing, she acted as technical editor of Reconstructing Clothes for Dummies. As a mixed media collage artist, Rachel has shown her work in nontraditional venues across San Francisco and at Fabric8 urban art gallery. Her twin passions for the arts and the sciences often inform each other in her work, merging organic and data-driven worlds. This merge shows in theme and in execution, as evidenced in the Pants Interface and Electrobaroque. Rachel served a year on the board of directors for Noisebridge, was a member of City Art cooperative gallery for three years, and trained at Manchester Craftsman's guild. Complete bio >